Our Design Journey

Every product development journey is uniquely tailored to your specific needs, guided by the core identity and style we establish together during the initial discovery phase. From there, we seamlessly navigate through the development cycle, deploying the precise skills and expertise required for each stage. I drive your vision forward: from early ideation, sketches, and rapid mockups, all the way to high fidelity 3D prints, complete assemblies, and production ready manufacturing instructions for suppliers.

Industrial design team brainstorming and sketching a new custom product concept

IDEATION AND CONCEPTUALIZATION

Whether you have just a spark of an idea, a basic model, or a few initial sketches, this is where I begin. During the ideation phase, we work together to define the project's scope through sketches, brainstorming, and strategic planning, establishing a high-quality foundation for its development.

MVP ELECTRONIC DESIGN

My studio specializes in microcontroller-based development, bringing your project to life for the very first time. We can build a fully functioning model or simply create a Proof of Concept (PoC) to test and validate specific components intended for future integration.

PROTOTYPING

Physical modeling is an integral part of the design and development process. In the initial stages, I create rapid mockups to evaluate volume, basic form, feel, and overall functionality. During the intermediate development phases, I utilize 3D printing to test various material combinations and the initial assembly of internal components. Finally, at the end of the process, we will produce high quality prints for your MVP.

Custom UX/UI design and mobile app development interface for a connected hardware device

APP DEVELOPMANT

Designing the architecture of digital (2D) products is essential for creating an intuitive and optimized environment for the user, a process that closely mirrors the design of physical 3D user interfaces. During the UX process, we build this foundational environment: taking it from initial wireframes and sketches to a fully functional prototype ready for the app store.

The UI phase follows the initial UX development and product definition stages. The primary goal of the UI process is to visually communicate the essence of the product in the most accurate, clean, and beneficial way possible for both the user and the client.

STYLING

Styling defines the visual language of an object. What does it communicate? Desirability? Seriousness? Playfulness? Femininity? All of this is conveyed through a dedicated styling process that determines the aesthetic character of the product: a direction we establish together to perfectly serve the project's core identity. This process involves extensive manual and digital sketching to refine the exact form, followed by hyper-realistic 3D renderings to provide a profound understanding of the final aesthetic impact.

Mechanical engineering CAD design and technical drafting for product manufacturing

ENGINEERING DESIGN

Engineering development is an integral part of our workflow across all stages of a project. Whether it's creating technical drawings for initial prototypes or compiling comprehensive product files for global manufacturing, I provide end-to-end mechanical engineering design. I carefully consider all relevant standards and manufacturing constraints while maintaining clear communication with both manufacturers and clients.

Fully functional Proof of Concept (POC) and Minimum Viable Product (MVP) integrating electronics and mechanical design

MVP DEVELOPMENT AND PRODUCTION

Creating the MVP (Minimum Viable Product) represents the culmination of our collaborative development process. It physically consolidates all the knowledge, engineering design, and morphological insights we've acquired along the way. The purpose of the MVP is to represent the essence of the product in the best possible way: showcasing its core value and demonstrating exactly how it works. This is achieved by integrating the necessary electronic components and utilizing various manufacturing technologies to enable the precise mechanical and kinematic movements required by the product.

3D PRINTING

My studio provides 3D printing services, whether utilizing FDM technology as part of the ongoing design and development process, or optimizing engineering designs for manufacturing with advanced additive technologies. 3D printing offers infinite geometric freedom and versatility throughout the various stages of development and production.

Want to hear more about our development process?

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