My name is Itai, an industrial designer and an honors graduate of the Bezalel Academy of Arts and Design. I bring extensive, multidisciplinary experience in product planning, design, and engineering—from the initial characterization stages all the way to the production lines—working with private entrepreneurs, as well as public and institutional organizations.

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When a client approaches me, I focus first and foremost on their "what," and immediately start turning the gears to figure out the "how." I guide my clients every step of the way: from developing precise concepts, through technical and engineering design, to finalizing the styling and morphology of the end product.

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As an integral part of my approach, it is crucial to me that the client understands every stage of the project and its implications. Therefore, I make it a priority to simplify complex technical concepts and present them in a clear, accessible way. Every project has a unique fingerprint that requires a process tailored to its exact dimensions. That is why my approach is focused on creating specific, dedicated solutions, perfectly adapted to the nature of the project and your needs.

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I believe that the right design creates a real impact. Together, we will embark on a journey to transform ideas into amazing, meaningful products—products that leave a mark and, hopefully, make our world a little bit better to live in.