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Meet Itai Moskovitz, a multidisciplinary industrial designer. IM Studio transforms complex ideas into meaningful, production-ready products. About me My name is Itai, an industrial designer and an honors graduate of the Bezalel Academy of Arts and Design. I bring extensive, multidisciplinary experience in product planning, design, and engineering—from the initial characterization stages all the way to the production lines—working with private entrepreneurs, as well as public and institutional organizations. When a client approaches me, I focus first and foremost on their "what," and immediately start turning the gears to figure out the "how." I guide my clients every step of the way: from developing precise concepts, through technical and engineering design, to finalizing the styling and morphology of the end product. As an integral part of my approach, it is crucial to me that the client understands every stage of the project and its implications. Therefore, I make it a priority to simplify complex technical concepts and present them in a clear, accessible way. Every project has a unique fingerprint that requires a process tailored to its exact dimensions. That is why my approach is focused on creating specific, dedicated solutions, perfectly adapted to the nature of the project and your needs. I believe that the right design creates a real impact. Together, we will embark on a journey to transform ideas into amazing, meaningful products—products that leave a mark and, hopefully, make our world a little bit better to live in. Want to hear more about my development process? Let's talk! First name Last name Email Phone Your message Submit

End-to-end product design & development studio. From ideation, engineering, and electronics to prototyping and MVP production. We bring your ideas to life. Our Design Journey Every product development journey is uniquely tailored to your specific needs, guided by the core identity and style we establish together during the initial discovery phase. From there, we seamlessly navigate through the development cycle, deploying the precise skills and expertise required for each stage. I drive your vision forward: from early ideation, sketches, and rapid mockups, all the way to high fidelity 3D prints, complete assemblies, and production ready manufacturing instructions for suppliers. IDEATION AND CONCEPTUALIZATION Whether you have just a spark of an idea, a basic model, or a few initial sketches, this is where I begin. During the ideation phase, we work together to define the project's scope through sketches, brainstorming, and strategic planning, establishing a high-quality foundation for its development. MVP ELECTRONIC DESIGN My studio specializes in microcontroller-based development, bringing your project to life for the very first time. We can build a fully functioning model or simply create a Proof of Concept (PoC) to test and validate specific components intended for future integration. PROTOTYPING Physical modeling is an integral part of the design and development process. In the initial stages, I create rapid mockups to evaluate volume, basic form, feel, and overall functionality. During the intermediate development phases, I utilize 3D printing to test various material combinations and the initial assembly of internal components. Finally, at the end of the process, we will produce high quality prints for your MVP. APP DEVELOPMANT Designing the architecture of digital (2D) products is essential for creating an intuitive and optimized environment for the user, a process that closely mirrors the design of physical 3D user interfaces. During the UX process, we build this foundational environment: taking it from initial wireframes and sketches to a fully functional prototype ready for the app store. The UI phase follows the initial UX development and product definition stages. The primary goal of the UI process is to visually communicate the essence of the product in the most accurate, clean, and beneficial way possible for both the user and the client. STYLING Styling defines the visual language of an object. What does it communicate? Desirability? Seriousness? Playfulness? Femininity? All of this is conveyed through a dedicated styling process that determines the aesthetic character of the product: a direction we establish together to perfectly serve the project's core identity. This process involves extensive manual and digital sketching to refine the exact form, followed by hyper-realistic 3D renderings to provide a profound understanding of the final aesthetic impact. ENGINEERING DESIGN Engineering development is an integral part of our workflow across all stages of a project. Whether it's creating technical drawings for initial prototypes or compiling comprehensive product files for global manufacturing, I provide end-to-end mechanical engineering design. I carefully consider all relevant standards and manufacturing constraints while maintaining clear communication with both manufacturers and clients. MVP DEVELOPMENT AND PRODUCTION Creating the MVP (Minimum Viable Product) represents the culmination of our collaborative development process. It physically consolidates all the knowledge, engineering design, and morphological insights we've acquired along the way. The purpose of the MVP is to represent the essence of the product in the best possible way: showcasing its core value and demonstrating exactly how it works. This is achieved by integrating the necessary electronic components and utilizing various manufacturing technologies to enable the precise mechanical and kinematic movements required by the product. 3D PRINTING My studio provides 3D printing services, whether utilizing FDM technology as part of the ongoing design and development process, or optimizing engineering designs for manufacturing with advanced additive technologies. 3D printing offers infinite geometric freedom and versatility throughout the various stages of development and production. Want to hear more about our development process? Let's talk! First name Last name Email Phone Your message Submit

From concept to reality, our industrial design studio merges advanced hardware engineering with premium styling. Get personalized, uncompromising Proof of Concept (PoC) engineering & prototyping. Where Vision Meets Precision. Product Design & Innovation. IM.ID DRIVEN BY YOUR NEEDS. CRAFTING WITHOUT COMPROMISE. SHAPING THE FUTURE, TOGETHER. Your product is at the core of my creative process. Through uncompromised technical precision, clean aesthetics, and meticulous design, I craft intuitive physical products that seamlessly integrate into everyday life. I transform complex concepts into beautifully functional realities. By combining a deeply analytical, user-centered methodology with hands-on development, I shape your vision into a refined, tangible product. Read More WORK ALL-ENCOMPASSING DESIGN SOLUTIONS. GUIDING YOUR PRODUCT. FROM SKETCH TO REALITY. Since the dawn of history, humanity has created tools. These tools, which set us apart from the rest of the animal kingdom, have allowed us to grow and evolve. Over the years, the human toolbox has expanded exponentially. With each generation, new tools are added, older ones are improved, and some are left behind to make way for newer, more practical alternatives. This is the nature of human innovation: constant change and evolution driven by our varying needs. At IM Studio, I operate within this innovative landscape, remaining constantly attuned to the rapid and extreme technological shifts driven by humanity. Today, the toolbox that first emerged during the era of Homo sapiens looks quite different. Modern tools for innovation, creation, and development are inherently multidisciplinary, requiring a deep integration of various fields. Discover more about my tools >>> Brands I've Worked With To play, press and hold the enter key. To stop, release the enter key. Want to hear more about my development process? Let's talk! First name Last name Email Phone Your message Submit

Industrial design of a parking payment terminal enclosure in Tel Aviv. A perfect blend of functional urban furniture, weather protection, and visibility Parking Payment Terminals The design and application of an enclosure for payment terminals across Tel Aviv. Client: Tel Aviv-Yafo Municipality Collaboration: Sharon Danzig Studio The Challenge The client required the design and engineering of a protective housing for automatic parking ticket machines. The primary function of the enclosure is to provide weather protection against sun and rain during relevant seasons. Furthermore, the terminal needed to be treated as a permanent urban furniture fixture within the city. The design challenge was to create an object that harmoniously blends with the Tel Aviv streetscape, while maintaining enough visual prominence to be easily recognized by users. The Development Process The project's development phase involved extensive iterative sketching to discover forms that visually communicate the object's function while meeting all client requirements. This sketching phase facilitated a rapid and systematic exploration of shapes and proportions. Concept Selection After narrowing down the initial sketches, several leading concepts were developed into comprehensive 3D models, complete with preliminary material and color selections. These realistic visualizations were presented to the client, leading to a collaborative decision on the final design route. High-Fidelity Visualizations High-quality renderings are crucial for effective client communication. Through advanced mastery of Blender, I clearly convey the design intent, enabling both me and the client to deeply understand the design's essence. Manufacturing & Implementation Once the final concept was approved, detailed technical drawings were produced as part of a complete manufacturing package. These were handed over to the manufacturer for fabrication. The production phase included close supervision and rigorous quality control monitoring, right up until the final deployment of the stations in the field. Previous Project Next Project

Where automotive design meets motorcycle care. View Itai Moskovitz's Ducati styling project, featuring process sketches, mockups, and stunning renderings Sporty oil bottle The primary purpose of this project is styling. The inspiration for the design has been drawn from the DUCATI Panigale motorcycle. The project essentially intends to design a product based on an existing brand with a coherent design language. The first stage involved studying the shape of the product. While observing and sketching the Panigale motorcycle, I felt inspired and gained a deeper understanding of the bike’s visual characteristics. The next step was to decide what kind of product I would like to design. I decided on a motorcycle care pack made of three products - an oil bottle, a cleansing brush and a wax box. Having made this decision, I began sketching the products while imitating the motorcycle’s characteristics. After completing the final designs, I turned to 3D modelling (Rhino) -the 3D models were printed in 3D printer and then processed by hand to produce a final expressive models. Previous Project Next Project

1 Intuitive MIDI Controller FUSE is a 3D MIDI controller. It allows you to control the soundwave of the synthesizer and manipulate it freshly and intuitively. Read More Read 2 Performer When the music producer steps out of the production room, he stands in front of an audience that watches his every body movement. FUSE makes it easier to display the connection between the sound produced to the movement of the body. 3 Motions - 3D manipulations The instrument's mechanism is based on three-pivoted movement. The 3D movement enables you to improvise, turning the music production process into an intuitive and versatile experience Mechanism Design Prototypes Previous Project Next Project

FlyWalkEat A system for monitoring and calculation of the human body's indices. The output of the system is a 3D printed meal, based on the user's changing Body composition. 1 | The Shoes The role of the shoes in the system is to monitor the user's indices throughout the day. For this task, a BIA (Bioelectrical impedance analysis) system is installed inside the soles of the shoes. The technology indicates the following: fat and water percentage, BMI, bone density, and muscle mass. Main parts Top cover Scotch closed stabilizing the foot in the shoe Insole Contains two aluminum surfaces on its top and 2 electric current flow transformators on the bottom. The Insole's role is to receive the electric single from the user’s foot and transfer it to the BIA bodies. 2 BIA bodies Intended to receive the electric single from the foot and convert it to data. Additionally, it functions as a bodyweight scale. The bodies are valid in both shoes and communicate Trough Bluetooth. Bluetooth transmitter Located inside the sole, the device transmits the data to the app. This component is responsible for the communication between both shoes. 2 | The App The role of the App is to get the BIA data from the shoes and convert it to a body composition image. Based on the image, the app initiates food dishes and meals suitable to the user’s bodily indices, such as lack of nutrients. The user can choose the best dish for them, from the APP’s menu. Then, the app guides the user to the closest food printer in their location. 3 | Food Printer The printers will be spread around several main locations in the city and will operate based on the concept of a vending machine. Scenario 1. The user will stand on the identification surface 2. The printer will recognize the user by his shoes 3. The meal data from the app will be converted to a 3d printed dish The printer contains basic food filaments: nutrients, vitamins, carbohydrates, proteins, fats, and spices, those filaments will allow a variety of dishes to be 3D printed. Previous Project Next Project

Eliya Accessible Preschool Client: Eliya Association (Petah Tikva Branch) Collaboration: Sharon Danzig Studio | Graphic Design: Marva Mor The Background: Eliya is a national organization, founded in 1982, dedicated to advancing children with blindness or visual impairments. The Objective: To design and develop a dedicated wayfinding and signage system tailored specifically for visually impaired kindergarteners. The Approach: Designing for visual impairment required adopting the users' perspective and strictly applying inclusive design methodologies. The ultimate goal was to deliver practical, real-world solutions that help the children easily and independently navigate the facility. 1/5 Key Insight & Strategy Since recognizing visual graphics is naturally challenging for individuals with visual impairments, my design process prioritized the tactile properties of the signage and spatial elements. This approach leverages a well-known sensory mechanism: compensating for reduced vision through a heightened sense of touch. Execution The practical application of our research insights resulted in a 3D signage system tailored for quick, clear, and intuitive tactile comprehension. However, alongside this tactile functionality, maintaining a high standard of visual aesthetics remained a crucial consideration to accommodate sighted users as well. 1/4 Implementation The final deliverables included tactile signage solutions integrated along the building's walls, mounted on handrails, and positioned at key locations throughout the facility. These placements were carefully mapped out based on a strategic analysis of the kindergarteners' primary movement patterns and circulation routes. Previous Project Next Project

Hatzerim A Signage System Throughout Kibbutz Hatzerim Collaboration: Sharon Danzig Studio, Marva Mor October 7, 2023, was an incredibly painful and difficult date for every Israeli. Some citizens experienced the horrors from afar, while others experienced them much closer to home. The members of Kibbutz Be'eri experienced these tragic events firsthand and were forced to relocate from their geographical home to a new one: Kibbutz Hatzerim. In Kibbutz Hatzerim, a new neighborhood expansion was built to accommodate them. This project focuses on wayfinding and signage throughout the new neighborhood while preserving the character of the desert environment. Ideation To find the most appropriate visual language, our first step (following research and identifying the client's needs) was to create numerous sketches exploring the forms and colors that would best express the needs of both the client and the environment. During this phase, we used the desert and agricultural surroundings as a significant source of inspiration for the shapes of the signage. The challenge here was to find forms that coherently convey their origin (the inspiration) while abstracting and adapting them to the functional needs of the signage. Materiality After selecting the relevant shapes and design directions from the sketches, we moved on to choosing materials and creating photorealistic renderings of the final products. This allowed both us and the client to get the best possible feel for the new objects destined for the space, presented in the most realistic and true-to-life manner possible. Design System Once the design aspects were established, working alongside Sharon Danzig and Marva Mor, a comprehensive signage system was developed for various uses throughout the space. The unified visual and material language was applied to each prototype, customized to the specific needs of the terrain and the client. Planning, Engineering, and Implementation After defining exactly how we wanted the signage to look in terms of form, materiality, and the overall system product files (engineering drawings) were generated. These were created to guide the manufacturer in achieving the most accurate production of the signage, carefully adhering to safety standards and utilizing recognized engineering practices. Previous Project Next Project

FUSE Mechanism The functioning prototype operates by mechanisms that I have developed myself. These unique mechanisms are responsible for the harmony between the various parts of the prototype Throughout the development process, I have searched for an element to substitute the handle of the earlier prototype. I have found the solution in a potentiometer that is embedded in a handle, and operated by the user's thumb. Overview Design Prototypes Previous Project Next Project

FUSE Prototypes 1/1 FUSE is based on multiple earlier functioning prototypes. These prototypes constituted an essential step in the development of the product. The stage of prototype production included searches for more intuitive gestures and ways of communication with the 2D synthesizers embedded in the DAWs (Digital Audio Workstations) Therawheel | Prototype 0.1 This prototype is a closure of the earlier prototypes that came before. It contains three potentiometers controlling three parameters in the DAW's synthesizer. Usually, these three potentiometers are used as 2D MIDI controller (control panels) knobs. However, I employ them in a different way, as pivots, which allow the user to control and manipulate sound waves in three dimensions simultaneously. Those 3 potentiometers that are usually used as 2d MIDI controller knobs (control panels), are serving me as pivots, allowing the user to control and manipulate sound waves in 3 dimensions simultaneously. Mechanism Design Overview Previous Project Next Project